4k battlefield 3 series#

Our contention is that the war between these two heavyweights in the FPS genre isn't over at all - in fact the battle has only just begun - and gaming technology defines the conflict. Electronic Arts and DICE know this and have almost certainly planned for it.

4k battlefield 3 series#

Modern Warfare 3 (left) iterates on the existing, established Infinity Ward engine while Battlefield 3 innovates technologically in a number of ways with the new Frostbite 2 architecture.ДЄfter all, it's worth remembering that Call of Duty didn't become a console phenomenon overnight - it took four years, four games and a new console generation before the series really ignited. The main contenders for this year's top first-person shooter, shown in their Xbox 360 incarnations. That's pretty good going, not to mention an excellent platform for future titles in the series. According to sources, BF3 has managed to double week-one sales of last year's Medal of Honor and has sold more than all previous Battlefield games combined in the same time period. Perhaps the truth is that in creating this phony war, Electronic Arts has managed to utilise the Activision brand and marketing in selling a different style of first-person shooter - which may well have been the plan all along.

Where multiplayer is concerned, the two are far more different than their surface similarities would suggest.' The extent of Modern Warfare 3's sales has yet to be fully ascertained, but the evidence seems to point to an even greater level of success than last year's game.Д«ut to what extent was this even a valid contest in the first place? In his Modern Warfare 3 review, Eurogamer's Dan Whitehead astutely remarks that 'comparisons to Battlefield 3 are expected, but played back-to-back, also fairly futile. From a UK perspective, BF3 sold less than half as many copies as FIFA 12 managed in the same time period, and is way behind the total amassed by Call of Duty: Black Ops' own week one sales. Perhaps EA will be examining its week-one sales and thinking that Battlefield 3's performance should have been better, bearing in mind the gargantuan marketing spend put behind the product. Preliminary sales data points to just one winner in the great Battlefield 3/Modern Warfare 3 kerfuffle: Activision has clearly emerged triumphant with what it is describing as the biggest launch in the history of the entire entertainment business. The extraordinary sparring between Electronic Arts and Activision, encompassing developers and executives alike, may well have made for good copy for us journalist types, but where it matters - with the gamers - the results look rather one-sided.

Some might say that the war was over before it truly began.